White Papers

White papers are persuasive documents that describe a problem and present a solution about a topic relevant to your industry and your potential clients. The term “white paper” grew from the term “white book,” an official report usually bound in white and issued by a government. Though they have their origins in government, white papers have become common tools used by businesses to sell or introduce products or services.

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White papers educate readers and help them make decisions. They don’t traditionally pitch a product or service; rather, they pose a problem and provide information that can help solve that problem. They engage prospective clients by offering helpful tips and advice while ultimately making the case that your company’s products or services are the best, without explicitly promoting them.

As a writer with a Ph.D., I deliver robust research capabilities and solid writing chops. When you come to me for your white paper writing, you can expect:
  • A document that’s insightful, easy to read, and highly persuasive
  • Original content based on research, interviews, and / or company-provided materials
  • Professionalism and a product that meets and exceeds your expectations
  • Strong delivery of your company’s key messages
  • A white paper that informs, motivates, and generates income for your organization
I can:
  • Analyze and work with research provided by your company
  • Carry out original research
  • Conduct interviews and gather information from your subject matter experts (SMEs)
  • Develop, write, edit, proofread, and refine a custom white paper that meets your needs

Call or email, and let’s talk about how I can help.


Writing Samples

  • White Paper, BYOD Best Practices, CMO-ToGo for Bitzer Mobile

    BYOD, Bring Your Own Device, is a rapidly growing trend in which employees use their personal mobile devices such as smartphones, laptops, and tablets to do work-related tasks…

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  • White Paper, Inspection Software, GL Solutions (Bend, Oregon)

    Field inspectors must regularly rely on paper-­based, manual processes that reduce their own and their organizations’ productivity, efficiency, and effectiveness. Mobile field inspection software solutions…

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  • White Paper, Dental Marketing, Market House (Bend, Oregon)

    In this day and age, dentists need to be more than just good at what they do. They need to stand out amid a sea of competition, and they need to bring in new clients in spite of tough economic times…

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